Unpacking organizations: the practitioner’s podcast
Design with the Customer in Mind with Brandon Curry

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Join organizational design practitioners Rupert Morrison and Shradha Prakash as they discuss the passion topics around org design, breaking down key areas and explaining some of the complexities in ‘Unpacking organizations: The practitioner’s podcast’
On this episode
Shradha and Rupert are joined by Brandon Curry, CEO of WorkArts and a practitioner who has led org design from the shop floor to the C-suite. Drawing on years of experience in manufacturing, performance improvement, and HR leadership, Brandon shares how real org impact comes from centering the customer, not the spreadsheet.
They explore:
- Why designing around spans and layers often leads to “averageness”
- How founders—and founder-mindsets—drive better design
- How talent insight compounds over time
- The dangers of blindly implementing best practices or benchmarks
- Why modeling options and playing with org scenarios is underrated
- The trap of designing for people vs. designing for purpose
If you want practical, grounded org design that starts with strategy, centers the customer, and scales with clarity—this is a must-listen.
